How we communicate futures possibilities isn’t just critical for helping people to engage with the future, but also to help them consider what they might do to create the future that they want. From scenarios and personas depicting the future to designing prototypes and artifacts, there are a number of ways to help make the connection between what people know and understand about the world today and what we may need to be ready for life in 10 to 12 years.
As part of the “Futures Thinking Now” blog series, the Knowledgeworks Strategic Foresight team has been creating video conversations to expand ideas and show implementation. In this conversation “Communicating the Future,” Katherine Prince, vice president of strategic foresight, and Jason Swanson, senior director of strategic foresight, explore not just the tools and resources needed to frame and prepare for change, but why it’s so important to do it.
“When communicating future possibilities, we want to use the tool or medium that’s going to be most useful,” says Swanson. ”We want to use the one that’s going to speak to the reader or the audience and help them tell their own stories about the future.”
Watch or listen to the conversation below.
Would you rather read a transcript of the video? We’ve got an edited version as a downloadable PDF.