Areas of Expertise: public relations, marketing strategy, web and social media engagement

My goal is always to make materials accessible and versatile—leveraging content across as many channels as possible.

As director of marketing and communications, Shelby can see the big picture while anticipating and understanding implementation challenges. She manages KnowledgeWorks public relations, implements organizational strategy and supports state lifts.

Shelby joins us from the city of Gainesville, Florida, where she held various communications roles for the city, including brand management and messaging, media relations, content strategy and more. Her experience working across different sectors in public, private, nonprofit and higher education will be an asset to our team and organization.

In addition to jogging and reading, Shelby likes working with her hands – crafting with her two daughters, refinishing furniture and completing other DIY projects around the house.