KnowledgeWorks has named veteran communications and marketing executive Cris Mulder as its Vice President of Marketing and Communications. In this newly created position, Mulder will oversee all external marketing and communications efforts for KnowledgeWorks and its subsidiary companies.
Mulder most recently served as the Deputy Secretary of Communications for the North Carolina Department of Transportation where she led all communication efforts for the second largest transportation network in the U.S. Prior to joining NCDOT, she was Chief Communications Officer for the Wake County, NC Public School System, the 16th largest school system in the nation. Mulder was also instrumental in the development and implementation of the repositioning of a 20+ year old brand and corporate marketing initiatives at VIF International Education as their Director of Marketing. There, she most notably created the communications and brand strategy for the Global School Network.
“Cris is a dynamic change agent. Her tremendous passion for education, her experience building and working with teams, and her brand development and marketing background will have an immediate impact,” said Judy Peppler, President of KnowledgeWorks. “And by her leadership of our external communications and marketing efforts across teams our subsidiaries can better focus on the critical task at hand: improving opportunities in education and better preparing all students for college or career.”
Mulder’s nearly 20 year career also includes corporate brand and marketing communications roles for companies like Microsoft, Sony Ericsson, and AT&T Wireless. She will work from her home office in Cary, North Carolina.