In the piece we heard Marcus Gipps, floor manager of Blackwell’s bookstore on London’s Charing Cross Road describe the machine, called Espresso, this way – “Effectively, it’s a great big office printer stuck to a rather lovely in my opinion, but perhaps not the most aesthetically pleasing collection of technology…” Gifford goes on to say, “The printer runs at about 100 pages a minute… The machine then sticks and binds the pages together itself and — out comes a book. A real book, just like all the other books on Blackwell’s shelves.”
There just seems to be something about paper. The feel of the book in my hand, the sound of the pages being turned, the smell of a new book, the smell of an old book. I suppose I am just proof, once again, that Alan Deutschman got it right in his May 2005 article in FastCompany magazine entitled “Change or Die.” People resist change. And I am people. You are people. What change are you resisting?